Xpangle is a data-driven mobile marketing platform that offers mobile app developers, advertisers, and agencies access to user acquisition, performance marketing, and branding campaigns. The platform uses proprietary AI and machine learning algorithms to optimize mobile ad campaigns and drive user engagement.
- Founded in 2017 in Japan
- Launched its first product, Xpangle DSP, in 2018
- Expanded to Southeast Asia in 2019
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Xpangle DSP is a demand-side platform that allows advertisers to buy mobile ad inventory across various ad networks and exchanges.
Xpangle DMP is a data management platform that leverages Xpangle's proprietary data to help advertisers target the right audiences for their mobile ad campaigns.
Xpangle Creative Suite is a creative optimization tool that allows advertisers to design and test various ad creatives and formats.
Xpangle offers a range of ad formats including banner ads, interstitial ads, native ads, and video ads.
Xpangle offers a range of targeting options including demographic targeting, location targeting, behavioral targeting, and interest targeting.
Xpangle uses machine learning and AI algorithms to analyze user data and optimize ad campaigns in real-time based on performance metrics such as click-through rates and conversion rates.
Yes, Xpangle offers support for app retargeting, allowing advertisers to target users who have already engaged with their app or website.
Xpangle offers real-time reporting and analytics on key performance metrics such as impressions, clicks, and conversions. The platform also provides detailed audience insights and campaign performance data.